OEM mobile phone manufacturers collectively turn around to become their own brands
In the mobile phone industry, there are a large number of OEM mobile phone manufacturers. Since 2012, a large number of OEM mobile phone manufacturers have also entered the smart phone market, bringing new challenges to the already fiercely competitive market for domestic mobile phones. The Catfish Effect'. Since the beginning of this year, OEM mobile phone manufacturers have begun to build their own brands. Taking Shanghai Yousi, a subsidiary of Datang Telecom, as an example, they have switched from helping others to promote their own brands. The thinking brought to the mobile phone industry is that they are Spoilers or will they grow into predators? Will they become an important pole of domestic mobile phones? OEM mobile phone manufacturers collectively turned to build their own brands. This is just a microcosm of Chinese OEM mobile phone manufacturers, that is, OEM for others, for others Make wedding dresses. According to statistics, the number of domestic smart phone manufacturers in the Chinese mobile phone market in the first half of 2012 was only 195. By the first half of 2013, the number of domestic smart phone manufacturers had increased to 389, an increase of 194 mobile phone manufacturers in one year, most of which were The product has no brand. Among so many mobile phone manufacturers, a group of visionary companies have begun to make efforts to build brands. The period from 2013 to 2015 is the peak period for the replacement of smart phones in my country. The cumulative sales in three years will reach 2 trillion yuan. The sales of smart phone markets in my country will continue to maintain rapid growth, showing that domestic mobile phones still have huge room for development. Disruptor or predator? In fact, OEM brand has its own advantages and disadvantages, and turned to build a brand. From the product point of view, the inherent conditions are quite mature, but starting a brand from scratch is also facing many difficulties. The development of China's OEM mobile phone brands is improving, and it is also facing challenges. The first is the pressure of international brands. If Samsung launches low-cost phones, it is difficult for OEM mobile phones to have a competitive advantage. In addition, domestically-made phones are also fighting internal wars. As many as more than 300 domestically-made mobile phone manufacturers, most of their products are concentrated in third-tier cities or below, which will affect the brand development of mobile phone manufacturers. This article has been compiled and published by the Global Information Network (http://www.allinformation.cn), and shall not be reprinted without authorization!