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Leaderboard, count down! Samsung's 'heart-tired' can't play in the Chinese market, Chinese people no longer love it

by:YoukingTech     2021-08-06
Five years ago, Samsung was once the dominant player in the Chinese mobile phone market, but it has now been left behind by local manufacturers. According to the recent sales statistics of the domestic mobile phone market in the first half of 2018, Samsung ranked ninth with a total sales volume of 3.75 million units, which was far outnumbered by manufacturers such as Huawei, Xiaomi, and OPPO.   In the global global smart phone market, Samsung and Apple are definitely the top players in the smart phone field. However, the performance of the two in the Chinese market is two-fold. The iPhone is still loved by fruit fans in China, while Samsung is not in its glory. In addition, according to Yonhap News, the latest data from the market research and consulting company 'Strategic Analysis' (SA) shows that Samsung Electronics’ smartphone market share in China has fallen to less than 0.8% in the second quarter, among smartphone manufacturers. , Samsung ranked 12th in the Chinese market.   Some media commented that more Chinese mobile phone brands have taken up more and more market shares, posing a powerful threat to Samsung and Apple. For example, Huawei's business has covered more than 170 countries and regions around the world. Although Huawei is almost completely absent from the US market, it still surpasses Apple in smartphone shipments by virtue of its strong strength. An analyst from Canalys, an industry research organization, said that Samsung has always been unable to face the threats posed by Chinese mobile phone brands such as Huawei, Xiaomi, Oppo and Vivo, but now Samsung seems to be aware of the sense of crisis, 'They have come out of the ostrich hole.' .   At present, Samsung has begun to learn from Chinese mobile phone companies, including how to provide sales staff for small stores, how to target millennials online marketing, etc., in order to seek to be far behind Chinese rivals in sales.   In fact, from last year's Galaxy S8, the price of Bank Negara is lower than that of Europe and the United States, which shows that Samsung is good. The Galaxy S9, released this year, further loses its usefulness in China. For example, Samsung Pay supports JD Finance and bus cards in 6 cities; Life Assistant introduces 50 third-party service providers such as Ctrip and Cainiao, which further demonstrate Samsung's determination to win back the Chinese market.   However, judging from the current sales, it seems that the Chinese people do not pay much for the compromises made by Samsung mobile phones. Some commentators believe that Samsung has fallen into the endless abyss mainly because of the 'explosive door' of the Samsung Galaxy Note 7 in 2016, and the post-event handling methods that chilled the Chinese people, which led to Samsung's current dilemma in the Chinese market.   Without the admiration of consumers, the domestic mobile phones cannot hold back the repeated attacks; under the double blow, the Samsung mobile phone 'Waterloo' will follow.  In the future, we will wait and see whether Samsung mobile phones can redeem the love of the Chinese people and rejuvenate their past glory.
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