IPhone sales increased by 1% in the second quarter
The Strategy Analytics report pointed out that the growth rate of the global smartphone market continues to slow down, and that the lack of incremental potential and the gradual increase in homogeneity are more obvious. |||In contrast, Mac and iPad business performance is not impressive. iPad sales increased by 1% year-on-year, but revenue fell by 5%. Mac suffered a decline in both sales and revenue, which fell by 13% and 5% respectively. Huawei's mobile phones seek growth in low-end brands. Five research institutions recently released reports and reached a unified conclusion that in the second quarter of 2018, Huawei's global smartphone shipments surpassed Apple's ranking to second for the first time, becoming the world's second Big smartphone manufacturers lag behind Samsung. In terms of growth rate, Apple's growth rate was 1%, while Huawei's was about 41%, while overall market shipments declined. Canalys analyst Jia Mo said that despite the unsuccessful cooperation with US operators in January this year, Huawei has rapidly changed its market strategy in the past six months, from being profit-oriented to seeking sales growth in the lower-end market. In particular, the sub-brand Honor plays a vital role in the low-end implementation of Huawei. On August 1, Apple released its quarterly financial report. The quarterly revenue increased by 17% and the net profit was 11.519 billion US dollars, a year-on-year increase of 32%. iPhone sales in the quarter were 41.3 million units, a year-on-year increase of only 1%. At the same time, five research institutions respectively issued reports, claiming that in the second quarter of 2018, in global smartphone shipments, Huawei surpassed Apple for the first time and became the world's second largest smartphone manufacturer. The quarterly sales of Apple's mobile phones increased by only 1% year-on-year. On August 1, Apple ushered in its best third-quarter performance in history, with revenue of 53.265 billion U.S. dollars for the quarter (second quarter), a year-on-year increase of 17%; net Profit was 11.519 billion U.S. dollars, a year-on-year increase of 32%. Revenue in Greater China was US$9.551 billion, a year-on-year increase of 19%, second only to the Americas sector in terms of growth rate. Revenue from service businesses including App Store, iCloud, and Apple Music was US$9.548 billion, a year-on-year increase of 31%. Apple CEO Cook said on the conference call that Apple and third-party registration fees have exceeded 300 million, and there are now 30,000 applications that provide in-app subscription products. The financial report shows that 41.3 million iPhones were sold during the quarter, an increase of 1% year-on-year. Revenue contributed by iPhone increased by 20% to 29.906 billion US dollars, accounting for 56.2% of Apple's total revenue. Based on this calculation, the average selling price of the iPhone in the quarter reached US$724. According to Canalys data, the Honor brand's overall share of Huawei has increased from 24% in the same period last year to 36%, and 4 million units were shipped overseas in the second quarter, an increase of 150% year-on-year on a smaller base. Jia Mo said that Honor is bringing the technology of Huawei's flagship machine to lower-priced products and establishing and deploying an independent localized sales team. In addition, Huawei’s flagship series of new products, due to the introduction of artificial intelligence NPU chips and innovative three-lens sets, the sales speed of P20 and P20 Pro in the first quarter exceeded the previous generation products, reaching 7 million units in three months, especially Shipments in overseas markets doubled year-on-year. Analysis of Apple’s low sales season, net profit is still far ahead. For the second quarter of Apple’s mobile phone shipments lagging behind Huawei, industry analysts believe that the second quarter is Apple’s historical off-season. Although it is in line with the expected shipment range, the iPhone X failed to continue. The performance of the two quarters, 8 million shipments were lower than the 14 million in the first quarter. iPhone 7 and Plus have not been fully digested. With the launch of the red version in cooperation with non-profit organizations, shipments of iPhone 8 and Plus have improved month-on-month. Most interviewed industry insiders believe that Huawei's surpassing of Apple is just a digital surpass. In terms of net profit, there is still a big gap between Huawei and Apple. The average price of Apple mobile phones is still far ahead of competitors, and Apple's profits exceed 80% of the total mobile phone market, of which iPhone X alone robs 35% of profits. IDC's report shows that iPhone X is still a best seller in many markets, and after the fall, Apple will release three next-generation models. Product performance and functions are expected to be improved, which will help Apple regain control of the market. The annual autumn conference and the coming Christmas and New Year shopping seasons are the true peak of Apple's shipments. Regarding the market structure in the second half of the year, analysts generally believe that Apple may overtake Huawei. However, Canalys analyst Ben Stanton reminded that in the next few quarters, Huawei's sub-brand Honor and mid-range Nova series are likely to maintain rapid growth. 'If Huawei can open the US telecom operator market, it will once again increase its market share,' a mobile phone industry analyst told reporters.