If the hammer had been directly priced in 1999, what would the result be?
The timing of the price cut is more sensitive. The 4G version of the Hammer has just been launched, and it has just got rid of the question of 'data fraud' and has entered a normal development track. The price reduction at this time is not a small blow to the hammer, and it is inevitable that a large number of purchased users will 'turn black'. The only way to extinguish the fire is to refund the users. Perhaps the biggest news in the mobile phone industry recently is that the price of Hammer phones has been reduced. From the perspective of the development of the whole incident, although it was triggered by a Weibo, it should have been planned for a long time. Luo Yonghao also bluntly stated in the media interview, 'We will not lie, we will make price adjustments only when the shipment volume drops.' Having said that, the sharp drop of 1,000 yuan in the hammer phone shows Luo Yonghao’s pricing mistakes. Luo Yonghao also directly admitted his strategic mistakes on Weibo: “It took us 4 months to solve the normal production capacity and we have missed it. The golden sales period after the release of new digital products.” Because of this mistake, the original high-end mobile phones did not usher in the sales peak, but ushered in the price war of the new generation of flagship mobile phones. During this period, there were models with the same configuration such as the Xiaomi Mi 4, and few products higher than 1999 were launched. The price of 2999 yuan is not available, and the price has to be reduced when it is available. During the period, it is surrounded by various negatives intermittently. This is the current situation of the hammer. Out of stock is actually not new to domestic mobile phones, and marketing around out of stock is called 'hunger marketing.' Think about it. If the hammer phone was directly set at the current price 5 months ago: 1999 yuan for the 3G version and 2480 yuan for the 4G version, it was completely out of stock and only sold today. What would it be like? The following events all occurred in the parallel world: 1. It was discovered 5 months ago that a truly very anticipated mobile phone was born: at that time, Mi 3 was still the main force, and its design was criticized. During that period, there was a short gap in the 2,000 yuan mobile phone market, and users were waiting hard. At that time, there was no 'sentiment' label for mobile phones at the same price. Sorry, we released it, we have pricing, but we are out of stock, you have to be patient enough to wait. 2. After holding 1 million appointments, Luo Yonghao will have enough time to coordinate with the supply chain to deal with various production capacity and yield issues. According to Luo Yonghao's introduction, this time can be more than four months. During the period, only a few product pictures and detailed pictures were exposed, and occasionally 'insiders' claimed to have used the real machine, and various revelations were mouth-watering. Sorry, you have to keep waiting. 3. Because of the long-term lack of stock, there will be no exposure of various doors, no workmanship problems, no one will question 'why is there no glass on the cameraWill that famous online appointment. What Hammer is all about is the full expectation of users for 'sentimental phones'. 4. Because there is a long time to optimize production capacity, Hammer also has enough time to adjust its supply strategy, and it will not be questioned about 'selling 3G mobile phones in the 4G era.' At the same time, the hammer also has enough time to further adjust and optimize the deep customization system to improve the user experience. This kind of improvement can only be obtained through third-party mobile phones for the time being, because the hammer phone still needs to wait. 5. There may be some competitive products coming out at the same time, but it will not cause any harm to the hammer, and the hammer is still very competitive. The hammer is not available, there are no shortcomings if there is no stock, and there will not be found. When the product is supplied on a large scale in 5 months, although some problems may be exposed, the amount of centralized exposure information is large and short, and it will soon be forgotten by everyone. The Internet is forgetful, especially if Lao Luo can provide refunds. Not bad after-sales service. Relatively speaking, it is more deadly to be exposed again and again. 6. It doesn’t matter if someone else’s mobile phone is on sale for 1999 yuan. What? Dare to laugh at the price of our hammer phone? Well, you have it in stock. If it is in stock, don't make an appointment to buy it. Don't sell it out in 0 seconds. In essence, everyone is out of stock. Who can laugh at? 7. On October 27, the parallel world calendar, the five-month-awaited Hammer phone was finally officially launched. No reservations and unlimited purchases are available. The 4G version is priced at 2,480 yuan. , 3G version is priced at 1999 yuan, attracting netizens to compete, scalpers once increased the price by more than 1,000 yuan. The hot sales of Hammer phones have also attracted the full attention of the media-because they have not reviewed the product yet. 8. After the launch of the Sensation mobile phone, Hammer immediately entered the current 'Sentiment Marketing' mode on Lao Luo's Weibo: If you have any comments or dissatisfaction, please come to Weibo to vent, we will answer all questions, and you will be satisfied. Under the envelope of feelings, presumably the 'Liu Xiang' of the parallel world will no longer say anything about the hammer phone in the evaluation: on the one hand, Luo Yonghao has enough time to make everyone unable to fault, on the other hand, there may have been a huge The 'hammer fans' group can provoke no one to provoke them. Afterwards, Hammer's housekeeping book 'My Feelings' landed on the Internet and the e-book city simultaneously, and Luoyang paper was expensive for a while. It seems that if you don't sell any of them at all, you suddenly feel that the Hammer phone becomes more worthwhile to buy. In fact, the characteristics of electronic products are like this: prices that were impossible at the time can be achieved after a few months. Therefore, the pricing and supply of mobile phones are also a matter of university. Today's hammer, after experiencing the baptism of various doors, has fallen in price, and the follow-up situation can only be seen one step at a time.