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Do you really know Apple? The origin of the Apple logo

by:YoukingTech     2021-08-10
Apple mobile phones have reached the point of 'rotten streets'. The reason is largely due to the herd mentality. How many people have really cared about why Apple is called Apple? Why is Apple's logo a bitten apple?   Apple ( Apple Inc.) is an American high-tech company with its core business in electronic technology products, headquartered in Cupertino, California. Apple was founded by Steve Jobs, Steve Wozniak and Ron Wayn on April 1, 1976. Well-known products include Apple II, Macintosh computers, Macbook laptops, iPod music players, and iTunes Stores, iMac all-in-ones, iPhones and iPad tablets, etc.   On August 21, 2012, Apple became the world's largest listed company by market value. Company name: Apple Inc. Foreign language name: Apple Inc.   Headquarters: Cupertino, California, USA Time of establishment: April 1, 1976 (Bingchen year) Business scope: Electronic technology products Company slogan: Switch (change)    business Amount: 108.25 billion US dollars (2011 fiscal year)   Number of employees: 72,800 (2012)   Current CEO: Tim Cook Fortune 500: No. 19 (2013)  The origin of the trademark is a saying that the Apple Logo is widely circulated : Apple Computer uses the bite-in Apple as its logo to commemorate the great pioneer in the field of artificial intelligence-Alan Turing, which is actually a misinformation. Its source is the 2001 British film Enigma, in which the aforementioned plot about the relationship between Turing's suicide and the Apple logo was fictionalized, which was rumored by some members of the public and the media.   In 1976, Jobs decided to appoint Rob Janov, the art director of Regis McKenna Public Relations, to redesign a better logo to match the release of Apple II.   So Janov started to make a black and white silhouette of an apple, but always felt something was missing. 'I wanted to simplify the shape of the apple and I took a bite on one side to prevent the apple from looking like a tomato,' Janov explained. Then, Javov added six colorful, horizontal color bars, thus completing the colorful Apple logo we know today.   Apple’s second-generation Logo has been in use until 1998, when the iMac was released, it was modified and changed to a monochrome series. In 2007, it was changed to a silver-gray shaded metal again, and it is still in use.   This article has been compiled and published by the Global Information Network (, and shall not be reprinted without authorization!
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