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Apple postpones the release of iOS 14's anti-tracking feature

by:YoukingTech     2021-09-02
News on September 4 According to Macrumors, Apple confirmed that it has postponed the release of iOS 14’s anti-tracking feature. According to a report from Macrumors on September 4, Apple confirmed that it will postpone the release of iOS 14’s anti-tracking feature. In iOS 14, Apple requires applications to obtain customer consent before using IDFA (Identifier for Advertisers) to track user behavior and preferences between the application and the website for ad targeting. Large application developers and advertising networks such as Facebook have expressed opposition to the feature, and Facebook has warned advertisers on its platform that the new feature may cause the latter’s revenue to drop by more than 50%. Some mobile developers said that they have little time to prepare for Apple's changes. Apple announced this change in June but it did not provide a way to target ads without using IDFA. According to the information, if Apple does decide to postpone the launch of this feature, the anti-tracking feature will be postponed until next year. Update: In a statement to TechCrunch, Apple confirmed that it will postpone this change to 'early next year.'
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