Apple AirPods cut production by 30%! Is the competition too fierce? Or preparing for the new AirPods?
On April 28, according to Nikkei News, Apple plans to reduce the production of AirPods headset products from the expected 110 million to about 80 million, and the production capacity is cut by about 30%. On April 28, according to Nikkei News, Apple plans to cut the production of AirPods headset products from the expected 110 million to about 80 million, and the production capacity is cut by about 30%. The specific reason is not yet known. According to speculation, there are two main reasons: the market competition is too fierce. Nowadays, major Android mobile phone manufacturers have successively launched wireless headset products with a wide range of categories and models, and consumers have more choices. For example, true wireless headset products launched by brands such as Xiaomi and OPPO. Compared with AirPods, it also has certain advantages in price, which can better meet the purchase needs of mass consumers. In addition to mobile phone manufacturers, audio-visual brands such as JBL, BOSE, and Sony have also launched several true wireless headset products. These old-brand products will have more advantages in terms of sound quality experience and can meet the purchase needs of high-end user groups. In addition, a large number of counterfeit AirPods products have greatly reduced the sales of Apple AirPods. It is reported that the shipment of copycat AirPods has reached a staggering 600 million, and Huaqiangbei has begun to sell the copycat 'Airpods 3' (although Apple has not sold it yet). Another reason is that AirPods 3 will be on the market. Apple analyst Ming-Chi Kuo revealed that AirPods 3 will enter the mass production stage in the third quarter of this year and is expected to be unveiled at the iPhone new product launch conference in September. The production cut is likely to be a part of Apple's production capacity used to produce new products. However, AirPods 3 may not have the previously rumored 'active noise reduction' function. Therefore, Xiaoshan believes that if AirPods 3 fails to surprise everyone, Apple's 31% market share may be further divided by other manufacturers (60% in 18 and 47% in 19) .